Amanda Wakeley launched her signature label in 1990 and over the last two decades has developed an international reputation for designing stylish, supremely luxurious, womenswear and accessories. Amanda was awarded an OBE for her services to the fashion industry on 16th February 2010. She is also the winner of several awards including three British Fashion Awards for Glamour.
Amanda intuitively started designing clothes based on a personal passion to create utterly beautiful clothes that women love to wear. Her look is calculatedly understated but alluring.
The Amanda Wakeley woman is ageless – she has an attitude to dressing rather than being a specific age. She wears the clothes because they are sexy yet not overt…. they are body enhancing yet comfortable…. they are relevant yet appropriate to her lifestyle…. she has an enviable ease.